I traded in my 16 Cherokee Trailhawk for a 17 Jeep JK Rubicon about a month ago and couldn't be happier. I did like my TrailHawk, but I've always wanted a Wrangler and one popped up at a local car lot with 10K miles and I jumped on it.
So far I have only done a few interior mods and I think I will leave it pretty well stock other then some 33's when the Mud Terrain's are done., but time will tell. I like to find a factory metal Rubicon bumper ;)
Now the plan is to figure out some good storage options and sort out how I want to mount my comms gear.