Very true statement in regards to the Tundras, I think I saw less then 10 at Expo this year and two belong to BOLD Overland and Equipt Expedition Outfitters.....spoke to CBI on what the time frame was on Tundra accessories and I was told a full line of products would be out sometime in 2018. ARB pretty much said don’t hold my breath.
Tundras are becoming a very popular pickup as I see more and more on the road. I can see niche manufacturers coming out with various product offerings but don't look for the same levels of product offering as can be found for the Jeep for example. At least ARB was honest enough to say it as they see it, I respect that.
I was in 4WheelParts the other day and we talked about Expo and the counter guys told me they've heard talk than Overlanding is really starting to capture a lot more attention in the 4 Wheeling community. Our local 4WheelParts store for a long time had a really nice Jeep as the main center piece when you walk into the door. A month of so ago, that all changed and now the new center piece is a Smittybilt Scout Trailer fully setup for Overlanding and the surrounding display screaming out Overlanding. My November issue of FourWheeler is cover page Overlanding with coverage of Expo West and Off Road trailers.
I think the Tundra will grow more among Overlanders over time but the smaller options of Jeeps, 4Runners, etc. are always going to be the more popular choices and I can understand why.