Why does every winch bumper for new trucks look like optimus prime's helmet?

But there are not millions of F150 owners willing to pay the ARB tax.
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I paid around $1450 for my ARB in their older traditional style for my 2003 Silverado classic (see avatar). As I too much preferred the now traditional bull bar look and the protection it offered. The reason I bought it in the first place. At the time (2015), ARB's new offerings were pushing over $2000, in a market where some companies were close to $2900. Prices are now even higher. At what point do you just say no. At what price point, do companies price themselves out of the market.

If we go into a true 'acknowledged' recession in 2023, just how many will be gone this time next year?.
 

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