I was thinking that too. WIth 40 MPG fuel economy and a sticker price in the low $20s, a basic "WT" version for some commercial applications has a lot of potential -- for example, NAPA used to use Ford Rangers as parts delivery cars all the time, and there are a dozen of those in every major city at least.Remember when every Orkin truck was a Ranger? Well, Ford lost all that market when they dropped the Ranger in the US. I think this will be aimed at the commercial side as well to try and get that share back.
I think this is brilliant, and I think it will be a lot better off-road than people are currently giving it credit for in it's 4x4 mode. It won't be as good as some of the 4x4s available today of course, but because it's so small and light I think this will be very handy in the rough stuff.
There's also a lot of neat features with this thing that I really like. For example, I read elsewhere that this thing has a standardized "accessory slot" that Ford plans to release to allow users to 3D print their own accessories. This is a brilliant move and I hope others in this space follow that example.
The Ford Integrated Tether System will allow 2022 Ford Maverick owners to 3D print their own accessories for the bite-sized pickup.
I wouldn't buy one for my Overlanding needs personally, but I think one of these will make an excellent platform for some folks. The price point and size are hard to beat in a nimble vehicle. And if anyone thinks that small unibody vehicles are no good for Overland adventuring, I think there's a few hundred participants in this that would disagree.