Good luck Googling my rig, a lot of custom/one-off work in it.
Anyway, I actually get asked a lot what my rig costs, or "what I'm into it." I always answer totally honestly: "at this point, I have no idea, and I don't want to know."
I take it as a compliment, and if someone is generally interested and seems like they'd actually like to build something similar themselves, I try to expand on it. I've owned the truck ~16 years now (since new), and I don't think it's fair to count every dollar into it. It's lived many lives, and had different setups with parts that would add to the cumulative total, but aren't even on it anymore. I also generally suggest starting with a solid-axle rig, vs. doing a SAS unless you already have the truck, love it, and would never sell it (my case).
-TJ
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That's an obvious $100k. Or close to it.