"Volkswagen" literally means "the people's car"
it was designed by the German government in the mid-30's to be a simple and affordable car for the average citizen. it was great at that...the air cooled engines were simple and easy to work on and good on gas since most of the engines were in the 35-40 hp range up until the 70s. when I think about the VW Beetle...I think about Herbie the Love bug and all the dune buggy versions of it. I see the Beetle with big rear tires blasting down the beach and the VW van as the stoner hippy van that made it so iconic here in the states.
of course VW has evolved over the years, but I know my view of it has not evolved. I had a friend with a VW Rabbit and it sucked and what few VW Sciroccos I saw, never had much praise associated with them. all I've heard about the newer VWs are that they require more maintenance than Toyota, etc and the maintenance cost (especially parts) cost more. maybe not as much as Audi or BMW, but I've never heard of VW spoken of in the same context of those brands, either. personally...I don't see where the newer VWs would fit in. as far as posting on here and evaluating the VW as a travel and/or off-road vehicle...I sure don't see it.
"Jeep" was invented and designed as a military recon vehicle and evolved from that. it was originally and specifically made for off-road, not to be an affordable car for the average citizen. so yeah, "Jeep" is going to be associated with that even after years of design changes. from what I can tell, the newer VWs for offroad, are the unibody design that crossed over into off-road, like Subaru did. Subaru didn't start out where they are now...they took quite a few years for people to consider them as an off-road platform. Subaru always had a very high quality engine, more so then VW...so maybe get the engines and drivetrain to be seen on the worldwide stage as extremely reliable and go from there, like Subaru did...