Photos by Jordan Parker

Ford unveiled their fully built out overland concept for the new Bronco earlier this month at the Bronco Super Celebration East in Townsend, TN and to say people took notice would be an understatement. The build was met with tremendous enthusiasm from the overland community, and represents the continued expansion of overlanding into the main stream. 

The build pulled together a wide range of gear and accessories and is a clear indicator that OEM and aftermarket accessories will be plentiful. There will be plenty of options to configure a vehicle to each persons desired level of adventure readiness. 

From Ford:

“Based on a 2021 Bronco four-door SUV Badlands ™ series painted in Area 51 color scheme, the concept is fully equipped inside and out to take adventurers farther into the wild. It features the High-Performance Off-road Stability Suspension (H.O.S.S.) System with Bilstein ® position-sensitive dampers, race-proven 2.7-liter EcoBoost ® engine and class-exclusive 10-speed automatic transmission, with 17-inch Fifteen52 ™ Turbomatic heavy-duty wheels in asphalt black and 35-inch BFGoodrich ® LT315/70R-17 mud-terrain KM3 tires for better off-road traction.

Up front, the Bronco Overlander concept features a Ford Performance by WARN ® winch mounted to a Ford Performance modular steel bumper to help adventurers negotiate tough, rocky terrain. A heavy-duty two-person tent from Yakima ™ and a factory roof rack are mounted to the roof rails with a 1×40 RIGID ™ rack-mounted light bar and six additional RIGID POD lights in a 360 configuration for improved lighting all around. A tall CB antenna is mounted to the rear bumper.

The rear is setup to be the center of basecamp and includes an ARB refrigerator, cooking kit and stove mounted to a cargo management system. The refrigerator has a slide-out tray for easy access, while a tailgate table and chairs complete the campsite. The rear quarter window glass has rigid panels with MOLLE grids mounted inside for additional rear cargo area storage.”

Would we drive this? Why, yes. Yes, we would. Head over to Ford.com/Bronco to learn more.